Marketing
Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality.[35] The ownership experience has been targeted in slogans such as "Oh, what a feeling!" (1978–1985, in the U.S.),[35] "Who could ask for anything more" (1986–1989), "I love what you do for me, Toyota!" (1990–1997), "Everyday" (1997–2000)", "Get the feeling!" (2001–2004), and "Moving Forward" (2004–present)
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