1957 is the year the first Toyota vehicles were exported to the United States by the Toyota Motor Sales, U.S.A., Inc.[31] However, it wasn't until Friday, June 9, 1967 that the first trademark application with the USPTO for TOYOTA was filed by Toyota Jidosha Kabushiki Gaisha. The trademark application was filed for Automobiles and motor trucks in Class 19, Non-metallic Building Materials. It also indicates the first use of the trademark name was on March 29, 1958. The application also includes a reference that, "Toyota" translates in English to, "Richfield." This is likely a variation of the Toyoda family name translation of "fertile rice paddies." U.S. trademark registration was on January 30, 1968.
The stylized depiction of the letter "T" logo, trademarked at the USPTO, and filed by Toyota Jidosha Kabushiki Kaisha
Toyota also submitted trademark application at the same time on June 9, 1967 for the first auto models imported to the United States Corona[32], and Crown[33]. Registration was granted on January 30, 1968 and February 6, 1968 respectively.
Regarding Toyota's current "T" logo, a trademark was filed on Friday, September 15, 1989 with registration to Toyota Jidosha Kabushiki Kaisha granted on October 12, 1993. The "T" design code is described by the USPTO with multiple descriptions for the geometric designed logo. Code 26032 for, "Plain single line ovals;" 260316 for, "Ovals touching or intersecting;" 260317 for, "Concentric ovals and ovals within ovals;" and 270301 for, "Geometric figures forming letter or numerals, including punctuation." The "T" trademark is filed in the Vehicles and Products for locomotion by land, air or water category for automobiles and structural parts thereof.[34]
Toyota, Corona, Crown, and the "T" logo trademarks are all registered and renewed and owned by Toyota Motor Company, Ltd., Toyota-shi, Aichi-ken, Japan.
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